ESP introduces new bass signature models at this year`s namm..  

With a completely overhauled Frank Bello series and affordable Bunny Brunel, Tom Araya, Pancho Tomaselli and Gabe Crisp models, ESP and LTD aim high this year.

ESP introduces new and refreshes some of the existing signature lines.

With the LTD-200 tier of affordable signatures revamped and big names like Gary Holt and Javier Reyes added to the signature artist roster, ESP looks into a bright 2015.

ESP introduces the Limited 40th Anniversary series at this year`s NAMM.

With four exquisitely beautiful and exclusive models, three with LTD and one with ESP badge, ESP celebrates 40 years in business at 2015 NAMM.  

Schecter`s 2015 electric bass lineup.

Schecter introduces four series with a total of sixteen models. The series` lineups consist exclusively of four and five-string models.

Schecter introduces new models into S-1, S-II, V and Tempest lines.

With these four magnificent six-stringers we`re wrapping up the extensive reveiw of Schecter`s electric guitar updates for 2015.

Schecter Guitar Research introduces the heavyweight Platinum series.

With satin-finished colors, full 24-fret fingerboards, fixed bridges and beastly EMG 57/66 pickups, Platinum models aim at serious-minded and dedicated metalheads.

NAMM 2015 brings many novelties for the C and Hellraiser fans.

With the introduction of the Hellraiser Passive series Schecter looks to attract new players, and the C-1 and C-7 updates aim at long-time fans.

Schecter expands the mighty Banshee range with the new Elite line.

Ten models make up the initial lineup of the newly formed Banshee Elite range. Elite, as its name says, is an upscale line with Schecter`s custom-made pickups and top shelf tonewoods and hardware.

Schecter unveils seven novelties in the Signature Artist segment.

For 2015, Schecter introduces several new signature series and artists, and updates some of the most popular existing ones, retaining one of the strongest metal-oriented signature lines.

C.F. Martin introduces ten new models for this year`s edition of the winter NAMM.

Starting with the beginner class and the Dreadnought Junior with a $799.00 tag, lineup pricing takes on a very steep curve, peaking with mind-boggling $99,999.00 for the new king of the C.F. Martin catalog - OM-45 De Luxe Authentic 1930.